EMEI - SINGLE REVIEW

Emei - That Girl 

Release Date: Out Now

The headline for the press release on this one just says 'Chinese American Viral Gritty Alt Pop' and I know what that means but I sometimes think these strings of words make as much sense as a mid-level order in Starbucks. Either way, 'That Girl' is the new release from LA based Emei and it is a glorious mix of the direct approach of UPSAHL or early Kate Nash and the pop-punk of Avril Lavigne or Yungblud. The vocals switch between insecure and triuhmphant while the vibe when the chorus drops is fully designed to kick things off in a sweaty club for a generation that feels both seen and heard. Big tune. 

More information: https://twitter.com/its_emei

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