MY – W.I.L.D. (Relentless Records)
 |
| MY - W.I.L.D. |
Release Date: Out Now
When I first heard this tune I
made two assumptions. Firstly, I assumed that this was a polished and finished
US Pop product and secondly that this was a duet. Wrong on both counts.
Sweden’s latest musical prodigy (seriously, what are they feeding them over
there?) is MY and she is probably one of the most important Swedish exports for
years – musically speaking, she can’t compete with IKEA. The single, ‘W.I.L.D.’
opens with a wonky, Indian beat and sketchy samples before a slick Katy Perry
meets Paramore vocal kicks in with defiant vocals and the sense of more to
come. And then more comes. The chorus builds with innocent anticipation before
MY sings “welcome to the wild” in a dirty, M.I.A.-esque vocal snarl and that
beast of a melody drops. Stick a great video on this and play it on an hourly
basis at every festival this summer and you’ve got yourself a nailed on banger
that will stand shoulder to shoulder with the likes of Lordes, Katy Perry’s new
material, Rihanna and Angie. Love it.
More information: https://www.facebook.com/OHHEYMY/