Lulu James – It’s The Time
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| Lulu James - It's The Time |
Release Date: 16th September 2016
Now I wouldn’t have put money on
this but it turns out that Newcastle Upon Tyne has spawned a genuine pop star
with both the musicality and the vision to make heads turn and clocks stop.
Lulu James is exactly the kind of artist that the pop world needs to follow in
the irregular footsteps of the likes of Sia or Kelis in creating that makes you
stop the car and turn the stereo up. ‘It’s The Time’ has a subtle power to it
which doesn’t come obviously from the slow bounce of the bass line and finger
clicked rhythm but on second or third listen you realise that this is about
James’ voice and its ability to speak with raw emotion, pure soul and melodious
power. This is a desperate song, almost a cry for help but as pop songs go it
is damn new perfect. There’s a sophisticated video as well which should, by
rights, make this an extremely attractive package for any A&R folk still sniffing
around out there.
More information: https://www.facebook.com/lulujames/?fref=ts
Watch The Video: https://www.youtube.com/watch?v=Mw4l0NOOWTA&feature=youtu.be
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